BRADLEY’S JUICE / UK
From Somerset flavour to purchase confidence
Audience-led website and content work, bringing the product story, seasonal demand and trade enquiries into one connected plan.
www.bradleysjuice.co.uk
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01/ PROJECT SNAPSHOT
A commercial brief with two distinct audiences
Working directly with the founder, the brief is to support online consumer sales and trade applications — with a clearer website at the centre of the marketing.
CLIENT
Bradley’s Juice
Somerset drinks producer
OUR ROLE
Audience research, strategy,
website & content direction
AUDIENCES
Online customers and
independent stockists
PARTNERSHIP
Ongoing, founder-led
Seasonal priorities
02 / THE CHALLENGE
The drinks had a story. The buying journey needed to tell it.
Good products. Unanswered questions.
The starting website offered limited product explanation and social proof for both consumers and trade buyers. People needed more help understanding the range, choosing a drink and knowing what to do next.
Research first. Then the right reassurance.
Audience research explored what makes someone hesitate to buy a drink online, alongside the information a stockist needs. Those concerns shaped the product pages, trade journey and content priorities.
03 / AUDIENCE → DESIGN
Answer the questions people ask before they buy
For a drink someone has never tasted, the page needs to make flavour and use feel tangible. For a stockist, it needs to explain the range and the next step.
CONSUMER / FLAVOUR
What will it taste like?
Lead with flavour, ingredients and product detail, so customers can decide whether a drink is for them.
CONSUMER / OCCASION
How would I enjoy it?
Show serving ideas, food pairings and seasonal moments that make an unfamiliar drink easier to picture.
TRADE / CONFIDENCE
Why should we stock it?
Bring together the product story, stockist experiences, useful information and a clear enquiry route.
04 / THE APPROACH
One product story. Four connected jobs.
The website provides the foundation. Photography, seasonal campaigns and useful content give people reasons to discover the range and come back.
01
Build confidence
Make flavour, provenance and product information easier to understand.
02
Create demand
Connect drinks to real occasions through photography and seasonal ideas.
03
Clarify the journey
Give consumers and stockists routes that fit the way each audience buys.
04
Keep in touch
Plan useful email and content around repeat purchases and the seasons.
05 / THE CONSUMER JOURNEY
Make the drink easier to choose
The proposed product-page structure brings the essentials closer to the decision: what it tastes like, how to serve it, pack size, price and delivery information.
PROPOSED PRODUCT-PAGE DESIGN / ELDERFLOWER PRESSE
Product knowledge earns its place
The wider page makes space for ingredients, serving ideas and pairings. The aim is to answer practical questions in the buying journey, rather than leaving people to work it out elsewhere.
Different needs. Clear next steps.
A direct purchase route serves consumers, while trade account information gives business buyers a relevant next step. Each audience gets the information it needs to continue.
06 / THE TRADE JOURNEY
Give stockists a reason to enquire
The trade-page concept expands a simple enquiry form into a fuller introduction: why Bradley’s belongs in their business, what is in the range, and how an enquiry works.
TRADE-PAGE DESIGN / PROPOSITION & ENQUIRY ROUTES
THE LOCAL VOICES / STOCKIST STORIES
Let existing relationships explain the value
Stockist interviews and video stories give the trade page a human point of view, supported by FAQs and downloadable product information.
TRADE ENQUIRIES / QUALIFICATION
Make the next conversation more useful
The form design captures business type and buying stage. The CRM plan connects that information to follow-up priorities for the sales team.
07 / SEASONAL CREATIVE
Build around the moments that matter
Summer and the festive season are key planning windows. Product priorities, launch timing and content work together around how people will actually enjoy the drinks.
SEASONAL PHOTOGRAPHY / SPICED CHAI APPLE JUICE
A drink, an occasion, a reason to try it
The autumn photography introduces the bottle in a real setting, with serving moments that carry into the seasonal website and content plan.
08 / FESTIVE MIXERS / CONTENT CREATED
Give the drinks a festive role
We positioned Bradley’s drinks as mixers for festive entertaining at home. Cocktail and mocktail ideas, serving inspiration and the Signature Cocktail & Mocktail Mixer Collection gave people a way to imagine the range as part of the occasion.
09 / THE CONTENT PLAN
Carry the same understanding into every channel
The wider plan joins product education, occasions and stockist relationships across social content, collaborations and email.
SOCIAL & EDITORIAL
Useful product stories
Content pillars bring together flavour, recipes, serving ideas and the people behind the brand.
COLLABORATIONS
Real-world context
Local Voices and the Festive Pour series place the drinks within stockist stories and seasonal occasions.
Reasons to return
B2C and B2B retention plans keep messages relevant to customers, stockists and upcoming product priorities.
10 / THE FOUNDATION
A clearer foundation for the next season
The work brings audience research, proposed consumer and trade journeys, seasonal photography and campaign direction into a shared plan with the founder.
Audience understanding
Buyer concerns connected to practical website and content decisions.
Website direction
Product information and trade enquiries designed around distinct buying needs.
Seasonal preparation
Photography and a Christmas landing page supporting the first festive phase.
Ready to make your products easier to choose?
If you’re a food or drink founder, I can help connect what your customers need to know with the website and marketing that moves them forward.