BATH SOFT CHEESE / UK
A family with a story worth sharing
A two-minute interview film and portrait photography, bringing the people, family history and craft behind Bath Soft Cheese to Instagram and Facebook.
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01/ PROJECT SNAPSHOT
The people behind the product
STORY
Hugh Padfield, fourth-generation farmer and owner, on family life and the revival of cheesemaking.
OUR ROLE
Interview, filming, sound, colour, captions and photography. Editing by our in-house content editor.
FORMAT
A two-minute vertical interview film and a pair of portraits.
CHANNELS
Created for Instagram and Facebook, to build familiarity with the people behind the cheese.
02 / THE FINISHED FILM
Meet the person behind the cheese
Hugh shares how his father brought cheesemaking back to the farm, his own path to taking on the business and the freedom of growing up there. The film gives that history a personal voice.
FAMILY · FARM · CRAFT
A personal account.
A sense of place.
The interview stays at the centre of the film. Hugh’s own words carry the story, giving viewers a way to connect with the person responsible for the product.
Farm footage and scenes in the cheese room ground the conversation in a real working place. The setting becomes part of the story, alongside the family history.
Vertical film · Approximately two minutes · Created for Instagram and Facebook
03 / THE CREATIVE BRIEF
Make heritage feel human
The creative opportunity was to move beyond a product image and introduce the family, memories and decisions behind Bath Soft Cheese. Hugh’s personal account made the history approachable and gave the film an emotional centre.
A story for social
We shaped the interview into a short vertical film for Instagram and Facebook, pairing Hugh’s voice with farm and cheesemaking imagery. The portraits extend the same story through still photography.
04 / THE CREATIVE DECISIONS
One story. Four creative choices.
The interview, setting, edit and photography each help the viewer understand the person behind the cheese. Every element keeps the focus on family, place and craft.
01
Let Hugh lead
His own words and expressions bring personality to the family history.
02
Show the place
Farm footage and the cheese room connect the story to its working environment.
03
Shape for social
A vertical format, concise edit and captions make the story suited to Instagram and Facebook.
04
Extend through stills
Portraits carry the same warmth and sense of craft into still-image content.
05 / STORYTELLING THROUGH THE LENS
From the farm to the cheese room
The supporting footage connects Hugh’s memories with the landscape and craft around him. Close details of the cheeses sit alongside wider farm views and the face-to-camera interview.
01 / A WORKING FARM
02 / CRAFT AND PROVENANCE
03 / THE PERSON BEHIND IT
06 / PORTRAIT PHOTOGRAPHY
A face to remember. A craft to recognise.
Two portraits offer different ways into the same story: Hugh handling a cheese in the maturation room, and a direct portrait surrounded by the shelves. The warm setting and visible product keep person and craft together.
THE CRAFT IN HIS HANDS
